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Luka Ivicevic On Building One Of Europe’s Biggest Online Banks And Now Raising Millions To Personalize Medical Treatments

DealMakers

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How to Achieve Product Market Fit

Penta charges a flat monthly subscription fee, which is $200 or $199 per month. We're now getting enrolled with insurance companies to be able to offer this. Functional precision medicine is generally a wealthy person product. So that's more or less the business model.

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