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3min chapter
The Challenger Brand Cleaning Up Home Care
On Brand with ALF & Rory Sutherland
Method an Eco: The Future of Home Care
Method was bought by S.C. Johnson and is now an eco brand. Cozer says the company has done a lot of heavy lifting to shift consumer perception in last 15, 20 years. But he thinks there's still this idea that green or eco can't be as efficacious as other products. And so for me, I always wanted to be on the other side of the fence when it came to sitting across the table from these people who have gone on to do great things.
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