Exploration of Starbucks' presence and challenges in China's competitive coffee market, including pricing wars, marketing strategies, and impact of local competitors. Insights on coffee pricing evolution, profit margins, climate change's effect on bean prices, and challenges faced by businesses due to intense price competition.
Brace yourselves, coffee lovers, as China's coffee industry is brewing up a storm of epic proportions. What was once a niche market is now a full-blown caffeine craze, with coffee shops popping up like mushrooms after a rainstorm. From artisanal roasters to international giants, everyone wants a piece of the action! We take a look at the competition, as fierce as a triple shot of espresso. On the show: Heyang, Yushun & Steve Hatherly