I want to combine two first the top shot inflation and get your take on this is that because people are so excited about crypto for whatever reason it could be the money. It does get people pretty fired up about things. And when it goes wrong at the top shot example I totally hear you. It was consumer facing. And for me that felt like an inflation problem. And then it got slapped because it didn't do well. Nobody wanted to say crypto is wrong. They wanted to say well you weren't crypto enough. So we're in 2023 and we are still incredibly incredibly early. But it's hard for anyone entering the space to feel like, Oh yeah I'm still so early

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