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S2 E57 - How-To Crush This Q4 Without Sacrificing Long Term Momentum

Stacking Growth | The B2B Marketing Podcast

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Forecasting for Q4

The Q4 kind of sprints all come down to one thing and it's how the forecast was laid out for the year. We obviously know a lot of factors come into play, but there is an opportunity to focus on planning. Don't be afraid to pull like conversion rate patterns quarter over quarter, month over month. One thing I still started to do a couple years ago was keep a log of major milestone changes too.

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