Balancing Growth and Efficiency in Vertical SaaS

Danielle Cohen-Shohet is the CEO and Founder of GlossGenius, the all-in-one booking, payments and POS solution that helps beauty and wellness professionals drive bookings and grow their business.

Danielle started the company in 2016 and has since grown it to a $510 million valuation. This is while taking a disciplined approach to fundraising, raising roughly $70 million throughout the life of the company.

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Topics include:

• A crash course on the $160 billion beauty, health, and wellness market
• How the industry's shifting to time-based billing and upfront payments
• Why GlossGenius spends so much time on customer experience
• Surviving a 90% drop in revenue during COVID
• Why she credits talking to and listening to customers to GlossGenius success
• A look inside each funding round, and why Danielle kept them small
• How she learned to delegate as the company scaled
• Why the big picture is often made of little details
• Danielle’s secret for running a capital efficient business
• GlossGenius’ Hiring and Interviewing Manual
• Why most companies aren’t good at hiring
• Danielle’s favorite interview questions

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Where to find Danielle:

• Twitter/X: https://twitter.com/dcohenshohet
• LinkedIn: https://www.linkedin.com/in/dcohenshohet

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Where to find Turner:

• Newsletter: https://www.thespl.it
• Twitter/X: https://twitter.com/TurnerNovak
• Banana Capital: https://bananacapital.vc

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Production and distribution by: https://www.supermix.io

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For sponsorship inquiries: https://docs.google.com/forms/d/e/1FAIpQLSebvhBlDDfHJyQdQWs8RwpFxWg-UbG0H-VFey05QSHvLxkZPQ/viewform