A Bit Fruity with Matt Bernstein cover image

The Crunchy to Far Right Pipeline

A Bit Fruity with Matt Bernstein

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The Influencer Effect: Health, Beliefs, and Right-Wing Ideologies

This chapter examines the historical and contemporary impacts of yoga and wellness culture on personal health beliefs, emphasizing the rise of parasocial relationships influenced by online platforms. It critically analyzes the conspiratorial narratives surrounding fluoride and the intersection between wellness culture and far-right ideologies, particularly among women facing health struggles. The discussion underscores the challenges faced by science communicators in a landscape dominated by charismatic influencers and the importance of discernment in navigating health information.

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