Understanding Communication Strategies in Political Campaigns

As Democrats sift through the wreckage left behind by Donald Trump’s victory, it’s become clear the party needs a major rebuilding effort with the working class. A new analysis from The New York Times finds unnervingly large swings among working class voters during the Trump era, including among nonwhites. We talked to veteran strategist James Carville, who offers a deceptively simple diagnosis: The Democratic Party is simply “in the dark” about how many Americans, especially working class, young, and nonwhite voters, are getting their information right now, and getting to the bottom of this conundrum is urgent. Carville also unveils a new project he’s pursuing that he hopes will begin to solve the problem.

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