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4min chapter
Tim Leiweke
The Bob Lefsetz Podcast
Strategic Arena Leverage and Ticketing Exclusivity
Exploring the strategic value of leveraging multiple top arenas in different cities for sponsorships and premium sales, emphasizing the interconnected benefits of naming rights, sponsorships, and global exposure. Delving into the intricacies of ticketing deals, discussing exclusivity and negotiable fees as critical components for revenue growth.
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