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Brewer to Brewer: Tonya Cornett and Ben Edmunds (Ep. 6)
All About Beer
Brewers: Medals Don't Translate Into Sales
It is very rare when any given medal for anyone can make it kind of really move the needle as far as sales on that brand go. I think our customers even though they're not beer judges respond to deliciousness and when you can put beers in front of a really discriminating group of people having those beers end up advanced win etc I think that is ultimately going to have some trickle down effect to your perception amongst consumers too. It's more about brand burnishing it's about staying relevant and being part of the conversation you know?
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