Identifying the Right Champion and Value in Sales Conversations

ACTIONABLE TAKEAWAYS

• Embrace Silence: Don't fear pauses in conversations. It's natural to take a moment to think about your next question or response during a conversation with a prospect.
• Setting Conditions for Progress: When faced with a contact unwilling to advance your connection, you have two options:
• Explicitly ask them what conditions need to be met for them to introduce you to a higher-level contact, like a VP of Marketing.
• Decide whether to follow their criteria or to prospect directly to reach your goal.
• Groundswell Motion Strategy: In scenarios where a sales cycle starts with an Account Executive (AE), begin by offering assistance to the AE. This approach often leads to reciprocal help, allowing you to eventually ask for an introduction to your champion.
• Understanding Motives: It's crucial to discern and address two types of motives, your champion's personal motives and the business or executive motives. Educate your champion on these motives and align them with the broader business objectives to facilitate successful sales efforts.

PATH TO PRESIDENTS CLUB

• Chief Revenue Officer @ Influ2
• Vice President of Sales @ Siteimprove
• Vice President of Sales @ Apruve
• Vice President of Sales @ Siteimprove
• Director of Sales @ Siteimprove

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal