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4min chapter
Bob Moesta - Jobs To Be Done
The Innovation Show
The Importance of Understanding Why People Move
Bob Greene talks about why people move. He says it's not random nobody randomly buys a house right everything's cost and so if we understand those principles we can actually lay all those things out. The hardest thing came later when they had to move, he said. It was the aspect of cleaning up the closets full of stuff that they had for 40 30 40 years. This helped them make progress sales went up over 22 percent because now they included moving in their pricing.
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