Building an Authentic Community

Lindsey explains daily engagement with super fans, community-designed collections, and why authenticity can't be faked.

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SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time soon.

Lindsey shares the strategies behind building a brand that Hailey Bieber, Kendall Jenner, and thousands of loyal customers can't get enough of. She candidly opens up about building a community with 8,200+ super fans on Instagram, and leveraging AI tools that save her and her team hours every day. We’ll dive into the highs and lows of entrepreneurship, from placing risky second orders to keep momentum going, to learning hard lessons about hiring.

For more on SET Active click here.

In this episode you’ll learn:

The exact strategy behind SET Active's $1M resort drop (and why location matters)
How to build real community that drives sales (spoiler: you can't fake it)
AI tools that turned 5-hour tasks into 5-minute wins
Why momentum is everything and how to maintain it across drops
Social media secrets and why you should treat each platform like a different family member
Smart hiring practices and what makes employees buy into founder vision
The power of asking for help when you need it most
How transparency and vulnerability create customer loyalty
What's next for Set Active…Four Seasons collabs, gorpcore, and 90s-inspired collections

Chapters:

(Tips: use vague and general language that identifies what the next few minutes will talk about)

00:00 Introducing Lindsey Carter & Set Active

2:20 The Lightning Strike Moment: How Lindsey Discovered Her Entrepreneurial Passion

5:07 The Investor Advice Every Entrepreneur Needs to Hear

7:00 How to Build Momentum Early In Business (+ How to Keep it Going)

10:21 Core Challenges 7 Years into Set Active & How to Overcome Them

14:45 Hitting Rock Bottom In Life/Business–How to Bounce Back from A Down Year

19:47 The $1M Resort Drop Strategy

23:26 New Trends Coming Up: Gorpcore, a Four Seasons collab & more

25:10 Why You Can’t Fake Community & Winning Social Media Strategies

27:09 AI Tools That Set Active Swears By