4min chapter

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

81: Mistakes That Made Me a Better Product Manager

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

CHAPTER

The Importance of Having a PM in a Change Agent

Expert: I was trying to find the right balance between settling in with a team that hadn't had a PM in a long time, versus coming in and being a change agent. He says Expedia's focus on translation quality led them to try and leverage manual approaches instead of using machine translation. "We wanted to sound like locals when someone in another language was reading our content," he said.

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