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The Godfather of Influence, Dr. Robert Cialdini

The Science of Success

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How to Increase the Probability of Change

When we want people to move in a particular direction, we want them to change. Here's what the research shows. If we ask them for change on a Monday or Tuesday, we'll be more successful than if we ask them on a Thursday or Friday. Once again, the context rather than the content of our message is vitally important.

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