When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap
The Next CMO
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The Value of Customer Success at a Company Like Keep
Kirsten: There's huge value to understand where they struggle, what you can automate. Shannon: Having a good collaborative partnership with CS unlocks more data that you can use for those purposes. Kirsten: It's hard to be relevant and authentic if you don't have those voices in your ear all the time when you're doing marketing. The customer facing frontline folks are great places to go to really understand it.
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