2min chapter

Grit cover image

CMO Square, Lauren Weinberg: Self-made boss

Grit

CHAPTER

How Did You Make the Leap From Recercan Strategies to Marketing Execution?

You were the v p of digital research and insights at vi com for three years. Then you went to yahu, where you spent six years as a strategic media planning analyst. You then started your own consulting company called m w consulting. Why did you do that? Were you buying time? What was the impetus for doing that?

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