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Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals

Creator Lab - interviews with entrepreneurs and startup founders

CHAPTER

The Sunk Cost Fallacy

The question should not be, well, you bought it in 50 at 50 and now dude, you're not going to get your money back. Because that money is already gone. And what we want to be careful about is using some of these things as a rationalization, which is just that we want to keep holding. But it's a perfect example of the sunk cost fallacy.

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