
Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461
I Love Marketing
Ethical Selling: Bridging Values and Success
This chapter explores the complexities of effective selling and ethical marketing, emphasizing the importance of aligning business practices with core values. It discusses the necessity for business owners to foster genuine connections with their products and clients, framing selling as a service rather than a burden. Additionally, the chapter highlights the relevance of context in sales conversations and the significance of honesty in addressing business model challenges, culminating in a visionary approach to tackling climate change through collaborative efforts.
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