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4min chapter
Going after greenfield opportunities with FullStory's Scott Voigt
How to Win podcast with Peep Laja
How to Get the Most Out of Your Messaging
Messaging is about identifying two to three key messages you want the target customers to know about you, then conveying these ideas through copy. If you want impact, you must have strategic repetition. We invest more than any other competitor in the space when it comes to making sure that only good information crosses the wire. It's one of the things that nobody really told me was going to happen. You expect competitors. There's no question about competitors, right? Different technologies unlocked, similar thinking across the world. People start solving the same problems. And so a cloane that copies and pastes your terms of service and your value proposition may look very much like a ful story, but it is
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