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4min chapter
The brand-side view of media effectiveness
The WARC Podcast
The Importance of Media Effectiveness in Brand Strategy
This chapter discusses the critical role of media effectiveness for brand organizations in the context of AI and technological advancements. It emphasizes the need for brands like Unilever and P&G to take proactive control over their media investments and management.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode