The WARC Podcast cover image

The brand-side view of media effectiveness

The WARC Podcast

00:00

The Importance of Media Effectiveness in Brand Strategy

This chapter discusses the critical role of media effectiveness for brand organizations in the context of AI and technological advancements. It emphasizes the need for brands like Unilever and P&G to take proactive control over their media investments and management.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app