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The Negative Halo Effect on Social Media
Female anti-social behavior is reputation destruction and social exclusion man that scales like a charm on social media especially because of what you described as the negative halo effect. You don't have to sully someone's reputation much before you raise the cost that other people need to bear to interact with them right? So we're always looking for a reason in some sense not to interact with people if a terrible rumor has spread about someone well the cost to me to avoiding that person can be very very low but the cost to that person if everyone avoids them is unbelievably high.