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Add Friction to Your Marketing, with Jacob Azia

B2B Growth

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How to Use Webonars to Drive Sales

If this is something you're considering, i think the first question has to just be around customers and customer acquisition. Once you have that data, it's a lot easier to take that work with your leadership team on how to actually craft a programme that would drive customers, as opposed to leads. One of them could be just taking your sales deck, slicing and dicing it up into campaigns or ads for social, or pay social. Another easy an i like to talk about with companies that a lot of companies do is is webonars,. A lot of companies put on webonars therthe lout of them are gaited, which means they're behind a form. And so rather

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