The Shift: How to grow your B2B hardware business
Shifter
00:00
How to Scale a Hardware Company With a Reseller Network
If it's easy to install and maintain, like for example Alexa and Amazon, you can do it yourself. But if you need electricians or a specific installation to be made, it becomes extremely hard. And then reseller network probably is best because you can have on site support. So you would differentiate on the toughness of managing the product as a consumer rather than having to rely on an installation expert or whatnot.
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