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Ruth Porat: Invest for the Long Term

Stanford GSB: View From The Top

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The Importance of Investing for the Long Term

When you joined, Google was known for its slogan, don't be evil. Less so it's processes, arguably. You led the way to financial rigor, including by having managers set business milestones and even factor in the cost of employee stock options into their budgets. How did you balance the trade off of instilling discipline with the appearance of curtailing Google's innovative side?

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