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#745 “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree

Tropical MBA: Entrepreneurship & Founder Lifestyle

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Navigating the Death Zone of 1-5 Million Revenue

Exploring the challenges entrepreneurs face in the Death Zone revenue range, emphasizing the importance of gross margin and market-based wages. Case study illustrates how adjusting owner salaries can drive higher profitability. Discussion stresses the need for concrete cash reserves based on historical data rather than intuition for financial stability.

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