00:00 Introduction
01:25 The Power of Purpose in Attracting and Retaining Talent
08:04 Creating Focus and Guiding Decision-Making with Mission and Purpose
17:07 The Role of Margin in Fueling Positive Change
26:30 Authenticity and Trust in Communicating Purpose
30:23 Addressing Skepticism around Corporate Purpose
30:51 The Importance of a Clear and Focused Mission
38:17 Avoiding Mission Scope Creep
41:37 Balancing Mission and Diverse Perspectives
46:58 Endurance and Compounding Effects of Mission-Driven Teams
57:03 The Power of Personal Branding with Purpose
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https://www.northbeam.io/
Postscript.
https://postscript.io/
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