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Ana Andjelic | The challenges of rebooting a legacy fashion brand in a fast-changing world

Love, Hate, Create

CHAPTER

Introduction

The hosts introduce Anna Angelik, global chief brand officer of S-Bree, and discuss her experiences in modernizing and repositioning legacy brands. They delve into her previous positions, book, and recognition on Forbes' Top CMO's list, and express their excitement about having her on the show. Anna shares her insights on the branding and advertising industry, discussing what she loves about it and the current opportunities and challenges it presents.

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