The Secret Sauce of Vector Search

After embedding vector search case, I'm not sure yet if there's some kind of secret sauce that, you know, what if I stick this into a lake house or into elastic and they kind of add some basic capabilities? Can't they get close to what these guys are doing? It's unclear to me that they can. But it's one of those two things that have to be the secret sauce in order for it to be broader than kind of the next elastic.