A key performance indicator is the number that you need to hit on a daily basis. Get one objective review from an actual happy client every day. Go talk to a real itter every day, at least five real itters a day, and tell them that you would love to do their photo shoot for a dollar. You want to gather one bidia review, one google review and five one dollar first time shoots. If you're not careful about defining what matters, i can spend my whole day to day.

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