AOL's Unsustainable Hourly Fee Structure

MSN hastened the end of the hourly fee era when in October 1996 it announced that it would provide its service on an unlimited basis for $19.95 a month. AOL's daily usage numbers were now up to 4.5 million hours each and every day. CompuServe launched an advertising campaign to attempt to take advantage of its rivals misfortune using the phone number 1-800-NOT-BISY.