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13min chapter
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Navigating Challenges with Creativity
This chapter explores a chicken shortage crisis faced by a UK fast-food chain, highlighting a bold marketing apology campaign that showcased teamwork and innovation. It examines the characteristics of successful Chief Marketing Officers (CMOs) within Yum! Brands and emphasizes the balance between creativity and strategic thinking. Through real-world examples, the discussion illustrates the importance of courage, quick decision-making, and the ability to adapt in the fast-paced quick-service restaurant industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode