The Evolution of Climbing

Is reaching a summit the true measure of success or is there something deeper? In 1978 a dream team of alpinists – Jim Donini, Jeff Lowe, George Lowe, and Michael Kennedy – spent 26 days tackling the North Ridge of Latok 1 in the Karakoram range and came up just short of the summit after illness struck. Their attempt became legend and a testament to the power of friendship. The North Ridge suddenly became the most coveted alpine climb on the planet, rebuffing new generations of climbers for the next 40 years. 

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The North Face

Momentous

Athletic Greens