CoreLogic rebranded as Cotality, and the company’s CEO Patrick Dodd explains why now was the right time to make the change.
- The transition from CoreLogic to Cotality wasn’t just a rebrand, it was transformation with purpose.
- What happens when a legacy powerhouse hits refresh? Beyond better serving client needs and adapt to changing market dynamics, this rebrand better showcases what this company has become.
- Cotality is setting a new standard by pushing the boundaries of insight, collaboration, and impact to lead the property industry forward.
In this episode of Beyond the Buildings, Patrick Dodd sits down with host Maiclaire Bolton Smith to explain what drove the change, why now was the right time, and how this new identity honors the past while boldly stepping into the future. From the collaborative naming process to the careful crafting of the mission, vision, and values statements, he gives us an inside look at how Cotality came to be and where it’s heading next.
In this episode:
• 2:31 – Who is Cotality?
• 5:38 – Why was the CoreLogic brand changed now?
• 9:30 – What have been the reactions to the rebrand?
• 13:19 – How was the name “Cotality” selected and what does it mean?
• 20:37 – Where will the Cotality brand take the company?
• 24:31 – Erika Stanley looks at the numbers in the housing market in The Sip.
• 25:25 – Why is it important to be people-centric?
• 29:17 – Patrick Dodd explains when he will feel like Cotality has achieved its mission.
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