Ep. 359 | ABM 2.0: The New Wave
OnBase: Smashing Sales and Marketing Misalignments
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How Does Psychographic Data Play Into Better Insights?
Shashank: How does psychographic data play into this? Specifically, how does it help generate better insights for the sales team? He says suppose we have received an inquiry from Dan Michel. And he's inquired for cloud storage and migration. With this data, we can easily identify his buying intent. Shashank: These two different insights will help us to win an account.
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