B2B Growth cover image

Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2)

B2B Growth

00:00

I've Got a Glass in My Feet in My Marketing Career

i can't thank you enough for taking the time be with me. As a student of category design, just getting to interview you is is pretty humbling. You've built a major consulting company called a scient during the dot com boom. Helped reposition macromedia before doby made that acquisition. And then at by 38, after we sold mercury to hula packard e, i decided it was time to hang im up.

Play episode from 03:36
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app