
Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2)
B2B Growth
00:00
I've Got a Glass in My Feet in My Marketing Career
i can't thank you enough for taking the time be with me. As a student of category design, just getting to interview you is is pretty humbling. You've built a major consulting company called a scient during the dot com boom. Helped reposition macromedia before doby made that acquisition. And then at by 38, after we sold mercury to hula packard e, i decided it was time to hang im up.
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