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22min chapter
Episode 288: User-centered Decision-making with Jason Giles
UI Breakfast: UI/UX Design and Product Strategy
User-Centered Decision-Making in Product Development
This chapter emphasizes the critical role of user research in product decision-making, contrasting traditional and agile methodologies. It discusses various research techniques, such as guerrilla testing and longitudinal studies, to gather user feedback and their importance in shaping effective product strategies. The dialogue also stresses the need for alignment among stakeholders to ensure consistent incorporation of customer insights into the decision-making process.
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