How to Stand Out as a B2B PM by Booking.com Product Leader
The Product Podcast
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The Stages of the Customer Life Cycle
The next stage of the customer life cycle that we will be talking about today is the onboarding phase. This is the phase after your custom has essentially purchased your product, and now they are getting ready to use your product. On the B2B site there exists a huge post sales team which are responsible for continued relationship with the customer after the sales is done. A successful B2B PM understands that the post sales team play a very crucial role in the success of your product.
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