Rapid Response: Delta CEO Ed Bastian: Turbulence, recovery, and risk
Masters of Scale
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Navigating Recovery: Delta Airlines Post-Pandemic
This chapter explores Delta Airlines' strategic response to the challenges posed by the pandemic, including the decision to unblock middle seats in response to growing traveler confidence. It discusses the importance of balancing customer safety with financial considerations, emphasizing the company's commitment to health protocols and community vaccination efforts. Additionally, the chapter reflects on the leadership responsibilities amidst ongoing social justice issues and the anticipated return to normalcy in air travel as vaccination rates increase.
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