The Rise of Subject Matter Expert Interviews

Mary: There's endless amounts of creative ways that you can think about your format for these subject matter expert interviews. People are interested in the topics you're discussing and other ones, not like maybe the lift is higher so you can only do it for a few weeks or more produced type thing. That's where in B2B, if the past is any predictor of the future, you got to be careful that you don't find a formula that's working then just stick with it until it's way too late.