Come Up for Air, It Impacts Culture

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Nick Sannenberg: I wrote the book ultimately because I am obsessed with saving time. He says he wants to leave an impact on the world where he could be known for saving millions of hours by the time he's gone. "I've seen firsthand the impact that if you just train people on the purpose of these tools and some best practices, it can completely transform your productivity"

Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done. That’s because when his business was in crisis mode, he developed a framework for eliminating inefficiencies and preventing the sort of metawork – working on working – that leads to scavenger hunts and meetings that could be emails, and for that matter, email runarounds that get everyone ever farther from inbox zero. He turned that framework into a consultancy business, and put it all together in a new book for people who feel underwater titled Come up For Air.