How to Create Delish in the Digital World

I actually thought about a lot in this and I've seen in other places as well is that when you give examples of delight he gives examples of real world scenarios. When we write little handwritten notes it's those physical objects that actually are more delightful than anything I've seen online really. Taco Bell sent ingredients for 10,000 tacos to an isolated Alaskan town because the residents there were we're hearing that oh there's a Taco Bell opening but that turned out to be hoax taco Bell realized well we can use that as a promotional thing so they sent an actual truck by helicopter to this digital askentown.