Episode 158: Capturing demand signals with Daniel Zsolt Rényi
Full-Funnel B2B Marketing Show
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Navigating B2B Demand Signals
This chapter explores the complexities of B2B marketing, focusing on the importance of understanding and tracking demand signals in modern buyer journeys. The discussion highlights the need for a cohesive approach to account intelligence, emphasizing collaboration between marketing and sales teams to define effective engagement strategies. It also addresses the challenges of managing diverse signal sources and leveraging technology, including AI, to strengthen decision-making and outreach efforts.
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