4min chapter

The New Music Business with Ari Herstand cover image

​This Music Publicist Has Upended the Entire PR Model

The New Music Business with Ari Herstand

CHAPTER

The Resistance to Change

A lot of my clients are PR companies that are some pirates. They will contract you to secure guaranteed placement so they look better to their clients. I was a little conflicted, but right now I see it and I'm like, you know what, these people are at least doing this with their budgets. And again, like with our, I don't know if this is accurate, but to my knowledge, the accurate is we would be the least expensive PR campaign with the most results compared to other companies I know.

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