293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
GTM Live
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The New Proposed Structure Is the Opposite of Product Management
Marketers are not appropriate to be in demand capture mode in specific channels, right? Yes? Or horses, marketers, if you're responsible for the whole thing, for a specific product. And it just doesn't fit to certain people's strength, you know what i mean? Like non performance marketers being kind of pidgin hold into doing performance marketing, they're just not going to do, not going to thrive," he says.
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