3min chapter

The Digital Marketing Podcast cover image

Alternatives to Google Analytics

The Digital Marketing Podcast

CHAPTER

Introduction

Kieran Rogers and Daniel Roles talk about alternatives to Google Analytics. Universal Analytics is set to shut down in July 2023, so we need to move to GA4. Kieran says people are struggling to set GA4 properly because it's a steep learning curve. But he agrees with Daniel that you will be at a slight disadvantage if you don't use the service.

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