Spencer: We are often trapped by these invisible beliefs that we don't even know we have. A lot of what we believe is because of things that happened a long time ago, no longer relevant, but here we are. I was talking to a friend last night, and actually not a friend, my daughter in law, my friend too. And i asked her, do you know why when forbes came out with the rich list? D o you know why it was the forbes 400 and she is like, now and i end, because missus astor's ballroom only held 400 people. Thate ordinary. Is that the new protestants and catholics? I
Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at https://twitter.com/farnamjake1 and get his book from https://www.amazon.com/Rebel-Allocator-Jacob-Taylor/dp/173268832X Show Notes:
- Iron Law of Economic Survival
- Trade-offs between profit and brand
- Capturing intangible value
- Products as signalling devices
- Journalytic — Getting better at decision making
- Reducing the friction around journalling
- Joseph Campbell's Hero's Journey
- Shortening the brain’s feedback loop
- The Great Reshuffle
- The Thinker and The Prover
- Cheng versus Ch'i
- Plato’s cave analogy for business decision making
- What makes a good decision maker?
Books Mentioned:
- The Rebel Allocator; by Jake Taylor
- The Wealthy Barber; by Dave Chilton
- The Nature of Value; by Nick Gogerty
- The Genius of the Beast; by Howard Bloom
- Happy; by Derren Brown