092 | Nick Roché, Adidas Adizero Global Product Manager
The Drop
00:00
Evolution of Energy Rods in Adidas Racing Shoes
The chapter explores the innovative use of energy rods in Adidas racing shoes like the Takumi Sen and Adizero Pro, detailing the decision-making process behind choosing energy rods over carbon plates for enhanced performance and better force transfer. It delves into the design, material composition, testing process, athlete feedback, and challenges in production and supply chain of energy rods. Additionally, it discusses consumer preferences, cultural influences on shoe design, and the ongoing debate between maximizing cushioning for comfort and performance versus creating sleek, minimally cushioned shoes for optimal performance.
Play episode from 01:04:50
Transcript
