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Coaching
Frida Ghitis: My background is in purely athletic coaching. And that was my career since i got out of grad, or since i was in school. She says her shift towards what she'll call performance coaching and sport occurred when several professional team started asking for like, input and guidance on this kind of mental performance world. ghitis: Like brad, i often emphasize what i know, what i write about, give them or tell them to read books.