2min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Managing SaaS Growth with Asia Orangio

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Choose the Right KPI to Grow Your Company

When it comes to what's going to make a company grow, that number will truly be different for different companies. I've got one company where the North Star KPI is specific to the number of accounts. If that number is low, we do not make money. So activation rate alone, I would argue for this team isn't enough. It has to be this specific action.

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